Information You Provide Directly

• Contact details: Name, email address, phone number, and mailing address when you place an order, fill out a contact form, or register an account.
• Payment information: Credit/debit card details, billing address, and financing application data. Payment data is processed securely by our payment providers — we do not store full card numbers.
• Order details: Products purchased, delivery address, special instructions, and order history.
• Communications: Messages you send us via email, contact forms, WhatsApp, or phone, including support inquiries.
• SMS consent: When you opt in to SMS communications, we record your consent, the date and time of opt-in, and the method used.
• Account information: Username, password (stored encrypted), and preferences if you create an account on our website.

Information Collected Automatically

• Device & browser data: IP address, browser type, operating system, and device identifiers.
• Usage data: Pages visited, time spent on pages, links clicked, and referring URLs.
• Cookies & tracking: Data collected via cookies, pixels, and similar technologies (see Section 5).
• Location data: General location inferred from your IP address. We do not collect precise GPS location without your explicit consent.

Information from Third Parties

• Financing partners (Snap Finance, Acima, American First Finance, UOwn, Progressive Leasing) may share application status and eligibility data with us.
• Payment processors may share transaction confirmation and fraud signals.
• Analytics and advertising platforms may provide aggregated audience insights.

We use the information we collect for the following purposes:

• Order fulfillment: Processing purchases, arranging delivery or pickup, and providing order updates.
• Customer support: Responding to inquiries, resolving issues, and providing after-sale assistance.
• Account management: Creating and maintaining your account, saving preferences and order history.
• Marketing communications: Sending promotional emails and SMS messages about new products, offers, and events — only with your consent.
• Fraud prevention: Detecting, investigating, and preventing fraudulent transactions and unauthorized access.
• Legal compliance: Meeting our obligations under applicable US federal and Texas state laws.
• Website improvement: Analyzing usage patterns to improve our website, product selection, and customer experience.
• Financing applications: Sharing necessary data with financing partners to process your application.

SMS Marketing Messages

By opting in to SMS marketing on our website or at our showroom, you consent to receive marketing text messages from My Furniture Mart, including promotions, new arrivals, and exclusive offers. You may receive up to 4 messages per month. Message and data rates may apply.

To opt out at any time, reply STOP to any message. To get help, reply HELP. You can also contact us at info@myfurnituremart.com to be removed from our SMS list.

Email Marketing

We may send promotional emails about products, sales, and events. You can unsubscribe at any time by clicking the "Unsubscribe" link in any marketing email. Transactional emails (order confirmations, delivery updates) cannot be opted out of while your order is active.

Consent Records

We maintain records of all SMS and email opt-ins, including the date, time, method of consent, and the exact consent language presented. These records are kept for compliance purposes.

We do not sell your personal information to third parties. We may share your information only in the following circumstances:

• Service providers: Shipping carriers (UPS, FedEx, freight companies), payment processors, SMS platforms, and email marketing tools that help us operate our business. These parties are contractually bound to protect your data and may only use it to provide services to us.
• Financing partners: If you apply for financing, we share necessary data with the relevant partner (Snap Finance, Acima, American First Finance, UOwn, or Progressive Leasing) to process your application.
• Legal requirements: When required by law, court order, or government authority, or to protect the rights, property, or safety of My Furniture Mart, our customers, or the public.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity. We will notify you before your data is subject to a different privacy policy.
• With your consent: For any other purpose, with your explicit permission.

Our website uses cookies and similar technologies to enhance your browsing experience and analyze site traffic. Types of cookies we use:

• Essential cookies: Required for the website to function — shopping cart, login sessions, and security.
• Analytics cookies: Tools like Google Analytics help us understand how visitors interact with our site. Data is aggregated and anonymized.
• Marketing cookies: Used to deliver relevant ads on third-party platforms like Facebook and Google. You can opt out through those platforms' ad settings.
• Preference cookies: Remember your settings such as language, currency, and display preferences.

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality. Most browsers allow you to refuse or delete cookies at any time.

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law:

• Order records: Retained for 7 years for tax and legal compliance.
• Account data: Retained until you close your account, plus 90 days for recovery purposes.
• Marketing consent records: Retained for 5 years from the date of consent or last interaction.
• SMS opt-in records: Retained for the duration of the consent plus 4 years for compliance purposes.
• Support communications: Retained for 2 years after the issue is resolved.

When data is no longer needed, we securely delete or anonymize it.

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction:

• SSL/TLS encryption for all data transmitted between your browser and our website
• Encrypted storage of passwords and sensitive payment data
• Access controls limiting employee access to personal data on a need-to-know basis
• Regular security assessments and vulnerability monitoring
• Secure payment processing through PCI-DSS compliant providers

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal retention requirements.
• Opt-out of marketing: Unsubscribe from marketing emails or reply STOP to opt out of SMS at any time.
• Data portability: Request your data in a structured, commonly used format.
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting prior processing.
• Complaint: Lodge a complaint with a relevant data protection authority if you believe we have not handled your data lawfully.

To exercise any of these rights, contact us at info@myfurnituremart.com. We will respond within 30 days. We may need to verify your identity before processing your request.

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will delete it immediately.

If you believe a child under 13 has submitted personal information to us, please contact us at info@myfurnituremart.com and we will take prompt action.

Our website may contain links to third-party websites, including financing partners, social media platforms, and product review sites. This Privacy Policy applies only to My Furniture Mart. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights:

• Right to Know: Request details about the categories and specific pieces of personal information we have collected about you in the past 12 months.
• Right to Delete: Request deletion of personal information we have collected, subject to certain exceptions.
• Right to Opt-Out: We do not sell personal information. If this changes, you will have the right to opt out.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To submit a CCPA request, email us at info@myfurnituremart.com with the subject line "CCPA Request." We will respond within 45 days.

As a Texas-based business, we comply with applicable Texas privacy laws. Texas residents may have rights similar to those outlined in Section 8, including the right to access, correct, and delete personal information we hold about them.

To exercise your Texas privacy rights, contact us at info@myfurnituremart.com. We will respond within 30 days of receiving a verified request.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Updates will be posted at myfurnituremart.com/privacy-policy with a revised "Last Updated" date at the top of the page.

For significant changes, we will notify you by email or by placing a prominent notice on our website. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, contact us through any of the channels below.